Parsl.co and Pineapple Express

The Application


Parsl Opens new site is an all-in-one software solution for retail cannabis businesses. They leverage NFC technology to provide an integrated track and trace platform to ensure regulatory compliance, provide sales data, and maintain inventory. 

Legacy inventory management systems often don’t cater to the needs of the cannabis industry. And, in many cases, cannabis businesses are prohibited from using these systems. Parsl addresses this need with an easy-to-use, forward-thinking solution.

The Customer


Pineapple Express is a retail cannabis company based in Los Angeles, California, with locations in Hollywood, Santa Clarita, and Palm Springs. With free delivery, a wide selection, and high-quality products, Pineapple Express has expanded quickly.

That hasn’t been without its challenges. Fast growth can be difficult enough to manage without the additional responsibility of adhering to the cannabis industry’s scrupulous regulatory standards.

The Challenge


Pineapple Express’ inventory system was grossly inadequate, consistently failing to give an accurate count. This was a legal problem as well as a business one, because it threatened the accuracy of their state-mandated regulatory reports. Inaccuracies in their reports, however small, could mean large fines.

To avoid regulatory penalties, Pineapple Express resorted to manually verifying its inventory. They printed out and applied labels to every individual product, then cross-checked them against a physical list. Manual inventory has proven to be time-intensive, prone to inaccuracy, and extremely expensive. With each individual label costing Pineapple Express 18 cents, it was exceedingly expensive to maintain. Combined with avoidable labor costs, their flawed system was becoming increasingly costly to their business.

The Solution


Socket Mobile’s DuraScan D600 NFC Reader is Parsl’s preferred hardware solution and is specifically integrated to pair with Socket Mobile devices. Paired with Parsl’s track-and-trace software, the D600 is a powerful, versatile tool to optimize business operations.

Parsl’s tracking system uses NFC SmartTags to create a unique identifier for each product. Pineapple Express uses Socket Mobile’s DuraScan D600 to scan their products into Parsl’s integrated application, and can then allocate, move, sell or destroy products. Parsl automatically tracks and maintains records, providing vastly improved accuracy and efficiency.

The Result


Adopting the Parsl-Socket Mobile solution reduced staff inventory hours by 82%, and raised their inventory accuracy to 99.91%. This allowed Pineapple Express to cut the weekly inventory count from 7 staff members on 8-hour shifts, to 2 staff members on 5-hour shifts.

They no longer have to worry about falling short of regulatory requirements, jeopardizing the very survival of their business.

“Inventory intake and management has gone from a long, multi-stepped process to clicking a few buttons and allocating Smart Tags, saving time and energy for the whole team,” said Sharna Weaver, General Manager of Pineapple Express.

Thanks to Socket Mobile and Parsl, Pineapple Express can spend less time re-counting products, and more time focusing on their customers.

Try it free.

Test out our data reading and scanning technology for free with SocketCam. The SocketCam C820 lets you scan directly into your feature application using the camera on your mobile device, ensuring high-performance scanning without the need for an external barcode scanner.